overpromise the rainbow
🌈
overpromise the rainbow 🌈
When Skittles show up in a new market, sometimes people mistake them for their chocolate competitor. They needed a campaign that could explain both what they are (a fruity candy) and also who they are (weird as hell) to all their new friends around the world. So we created a toolkit that could be translated into different languages and shipped off across the globe.
Vietnam!
Have you ever wondered what “Skittles lessens your crippling addiction to the Internet” sounds like in Vietnamese?
Now you know.