Cristalino is a new premium tequila from Jose Cuervo. It’s smoother than other tequilas, but it still has that “wow what a crazy night” edge to it. Hence the tag: “SMOOTH HAS AN EDGE.” They wanted a launch campaign that would bring those qualities to life. So we said “what if it’s SO smooth, it makes the entire bar frictionless?” And they said “SOLD!” And now this exists: