DIABLO IV : Vases of Hatred 🥀

DIABLO IV : Vases of Hatred 🥀

Diablo asked us to get the internet talking about their latest release: VESSEL OF HATRED.
So we said, “how about a flower delivery service from hell?” And VASES OF HATRED was born:

A bouquet of toxic jungle flowers, perfect for that special arch-nemesis in your life.


yahoo entertainment / MUSE CLIO / Wowhead / CG Magazine / Game8 / GamingTrend /
cults3d / purediablo forum / Gamespot
r/diablo4: here / here / here / here

We built a fully custom website where you could pick your ideal target (from your actual boss to your overbearing in-laws)

and generate a diabolical poem to accompany your demonic delivery

Our custom 3D printed vase was inspired by artwork from the game itself. And each flower was handpicked for its demonic attributes:

toxic blossoms (deadly if consumed), carnivorous flowers (filled with dead bugs), palms singed by the fires of hell (aka a blowtorch), even the real life versions of flowers from the game.

On launch day, we spread the word with a 7-foot tall demon pulling a flower cart through the streets of Manhattan, handing out cursed flowers to unsuspecting New Yorkers, all driving to vasesofhatred.com 

The internet loved it so much that we SOLD OUT completely in 24 hours! 

ZERO paid media / 27+ MILLION impressions / 1,000+ hours spent on the site / 98% completion rate /

ZERO paid media / 27+ MILLION impressions / 1,000+ hours spent on the site / 98% completion rate /

And when fans begged for more, we released the 3D print file of Vases of Hatred so they could print their own

And they did!

500 vases, 2 major cities, hundreds of flowers, and thousands of comments later…this one made it all worth it:

…and this

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